I’m often asked which watch should be the first luxury watch to buy. Personal style matter, of course budget counts, too.  But there are watches that stand out as sound investments and classics that will always be valued for their style and function.

Here are three of my picks:

Rolex Submariner – Released in 1954, the Submariner wasn’t designed to be a luxury watch. It was created for professional divers, and really launched the sport watch industry. Things haven’t been the same since.

Audemars Piguet Royal Oak –  The quartz revolution in the early ’70s nearly shut down many luxury watch houses, and it would take a counter-revolution to keep them open. The Royal Oak, a steel luxury sport wathc, kept Audemars Piguet in the game.

Cartier Santos – This classic style goes back to 1906 when a pilot friend of Louis Cartier asked for a watch that would allow him to keep both hands on the controls. The result was a wrist watch for men (rare). The style has been updated but continues to be produced.

There are many more classic watches to learn about, and I am happy to spend time helping you find the best watches for your style. Let’s talk…contact me.